Vista TV Logo

Client: VistaTV Denver
Online: http://www.vistatvdenver.com/

Objective:
Create an identity for an up and coming cable network that would feature
entertaining segments on Colorado front range businesses. It needed to be simple enough to transfer to use on-air. 

The concept behind VistaTV:
In entertaining short video episodes, VISTA shows you the newest and most exclusive destinations in food, nightlife, art, shopping, fashion, wellness, weekend escapes and family living. Our very own expert hosts take you behind the scenes for first look access to the cutting edge lifestyle and the people who define it. Each week VISTA will release new segments in one or more categories of our channel. All programs will be produced in-house by our professional editorial production teams dedicated to keeping you up-to-date on the latest Denver has to offer.

Solution:
Create a contemporary yet solid look. The asterisk symbolizing an up and coming star. This icon is also used as a portal for the on-air graphics. The business has currently launched in Denver, but has plans for expansion into other cities. The logo allows for "City+Lifestyle", or it can stand alone.