Cook Street: Tenth Anniversary Logo

I was having lunch with Terry one afternoon and she mentions that she has an
opportunity to do a sweepstakes with Food Network in conjunction with their 10th Anniversary. But she needs graphics. I told her I would be glad to help out and inquired about the lead time for the project.
"Well they want the website up by next week."

Gulp. Swallow. Get busy.

Objective:
To create an identity around the upcoming anniversary. Create graphics for two separate websites, promotional items, and signages. Little turnaround. Little budget.

Solution:
Keep it simple.
I created a simple typographical treatment that would marry well on line and in print. I also transitioned the logo into another portion of the anniversary–The Recipe 10 contest.
The outlines were imulated with icons that could be switched in and out for graphics.

 

CookTenPostcardCookTenPostcard     CookTen Outdoor SignCookTen Outdoor SignCookTen Tees-MensCookTen Tees-Mens